An email sequence is a series of emails that get delivered automatically at a predefined interval of time. You can set up emails to be sent to a specific contact or a group of contacts.
Setting up email sequences enables you to continuously engage with your subscribers and build strong relationships with them. It enhances their experience and improves their value as a lead, leading to the chances of increased conversion. An email sequence is a great way to send regular blog updates, product news, and newsletter.